If you live East or South (or anywhere else for that matter) and you even think about going up the coast to get bike stuff you need to have your head examined. Go to Pulse and save the gas.

Cal Coast Bicycles is the type of shop that makes you feel comfortable no matter your riding or skill level.  The kind of place where you are greeted by name and just want to hang out for awhile.

A store that does not sell Specialized AND has an inventory you can actually ride? That's cool.

Once you are done being a poser at those other shops check out this super high end shop - East County Style